CPaaS platforms depend on speed, flexibility and reliability. As these platforms scale globally, managing number resources becomes increasingly complex, particularly when onboarding new regions, suppliers or customers.

Building bespoke number management logic internally can slow growth and consume engineering capacity. Over time, these custom solutions become difficult to maintain and adapt to regulatory change.

An orchestration-led approach allows CPaaS providers to externalise number lifecycle complexity into a dedicated platform. API-driven integration supports automation, while white-label capabilities enable customer self-service without compromising governance.

This model allows CPaaS platforms to scale services without proportionally increasing operational or engineering overhead, supporting sustainable growth and faster time to market.